New Frontier

Breaking the frontiers of style in Manila, SM Mens Fashion has turned a new leaf for both menswear and boys teens wear dressing.  Taking the look into the next level, the department store giant has opened its doors into channeling the latest in global forward fashion.  This season marks style-setting clarity of the shift in re-imaging within that has been ongoing since the beginning of the year.  SM Mens Fashion has come out with a collective of their fashion forecasts through the SM Style Manual which comes as magazine inserts/catalogues such as the images below for FHM/Esquire Philippines.  Shot by top lensman Frank Hoefsmit, the clean, crisp and artsy take on retail expresses the new in mens styling-- "Point Blanc" and "Beyond Borders".  

Makeup by Bobby Carlos for Max Factor.  Fashion styling by Mike de Guzman and Geo Palmiano(Point Blanc) and Luis Espiritu (Beyond Borders).  Style associates:  Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor.  All clothes by SM Mens Fashion available in all SM Department Stores nationwide.

Tales from the Dark Side

Styling is at play when one is given freehand in exercising creativity.  Cinema has been one of the fashion world's great points of inspiration.  This author and his team was recently tasked to take a journey into the dark side and interpret style of the worlds greatest criminals in volume 6 of the SM Style Manual.  Conceptualized by People Asia's creative director Tatum Ancheta, the well-researched idea is an acting board in print featuring the holiday 2011 of SM Mens Fashion.  Playing the roles are SM Mens Fashion's roster of leading men headed by Hideo Muraoka, Benjamin Tang and Pedro Mulogni, while for SM Boys Teens are Robson Guaragni and Rodrigo Oliveira. Capturing the crime on film, the stunning photos are by one of Manila's sought after photographer--Frank Hoefsmit while grooming is by Bobby Carlos and hairstyling by Jaime Sy.  The Style Team for menswear include this author and associates Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor while for boys teens wear is the dynamic and creative duo of George Palmiano and Mikey de Guzman(MGP). SM Style Manual is editorially instructional as it presents menswear fashion in a range of personality types and guide to contemporary dressing.   Watch SM Mens Fashion come to life in their first ever solo show at Philippine Fashion Week on October 26, 2011 at the SMX Convention Center 730PM.  See you there!!!