SM Mens Fashion Summer 2012 Campaign 1

Immaculate white unfolds as the first in a series of Summer 2012 campaigns of SM Men's Fashion.  Set in the natural mangroves of Kalibo, retail depicts forward casual wear in its most manly attraction.  The look and feel is stylishly rugged evoking a fusion of both modern and basics.  Yes, SM Men's Fashion is rethinking the modern man's wardrobe as it reinvents the classic and is giving a whole new feel of sexiness.  Retail fashion comes anew in contemporary neutrals in a wide range of  khakis, taupe, ivory, bone, nude and whites. Forefronting style in the local landscape is a forward presentation showcasing hints of safari, utilitarianism, resort and lounge wear as seen in polos, knits, cargos and shorts.  The feel is all about showcasing the new sexy fitting for any modern man and his lifestyle.  Photographed by Frank Hoefsmit, the stunning ad campaign present the hottest faces of Sm Men's Fashion namely Hideo Muraoka, Benjamin Tang, Pedro Mologni and Zaydan Timpani to sizzle under the heat of sun. Marking down in history, SM's mouth-watering and thirsty quenching menswear Summer 2012 Ad campaign has never been this groundbreakingly haute and hot!  The retail giant has taken the big step in taking their fashion style forward.

Hot Summer.

Hideo Muraoka.

Benjamin Tang.

Zaydan Timpani.

Pedro Mologni.


Shot on location at the mangroves of Kalibo, Aklan.  Photography by Frank Hoefsmit, Styling by Luis Espiritu Jr., Makeup by Bobby Carlos, Associate styling by Reg Rodriguez and Mikka Velasquez, assistant makeup artist Ria Aquino, Hair styling by Jaime Sy, video by Mau Aguasin, modeled by Hideo Muraoka(Mercator), Benjamin Tang(RECO), Zaydan Timpani and Pedro Mologni(both at IM Agency).