The new code

Breaking boundaries in the local denim detail scene is SM Men's Fashion's CODE BLUE.  Basic denim with the twist.  The unconventional classic makes a breakthrough by introducing color into the mainstream palette of neutrals.  No longer limited to blue, the new code is defined by modern hues and tones

straight from the runways.  Part of their wide range of styles include a variety of printed and plain polos practical for mix and matching.  Code Blue is a one stop shop that creates a complete look with the perfect fit.  

Photography by Frank Hoefsmit, styling by Mike de Guzman and George Palmiano(MGP) makeup by Bobby Carlos, hair styling by Jaime Sy and Mark Familiara. Shot on location in Ipil private island, El Nido, Palawan.  Code Blue by SM Men's Fashion is available in all SM stores nationwide.

Revisiting Truly Asia

Revisiting Malaysia last month completely changed my perspective on Truly Asia.  Having been to this country a couple of times before really didn't tickle this author's interest since there wasn't really much too see --wrong.  The Muslim nation is rich in heritage and was mesmerized with its national treasures. Colossal monuments of both old and new have captivated my heart with amazement as they unfold in front of my eyes. Enchanting structures rich in history  build the nation's pride as one of the top tourist destinations in Southeast Asia. From traditional to modern bridges, beautiful and gigantic mosques, amazing palaces, historical hotels, and significant monuments flash in front of our eyes was like traveling in a time machine from the past and back to the future.Touring around these spectacular landmarks, the government was quite kind enough to accommodate and provide us with undivided special treatment. The outstanding panoramic views are seamlessly breathtaking with mesmerizing architectural wonders that truly showcases an outstanding point of view. Looking into the lens unveils a picture perfect moment that's so unforgettable it will definitely last a lifetime.  

The grandeur and monumental visual feast of Malaysia's landscape is a must-go for everyone but make sure to bring lots of sun-block-the equatorial weather can be quite taxing.  Nevertheless, its the perfect vacay destination for those who are into history, culture, tradition and the rest of it all. So much to see and so little time, it makes one look forward to coming back to a country filled with beauty of both old and new.

Bright Ideas (taken from Allure, Philstar

Men’s fashion has taken a big leap in the local retail scene. What better way to welcome this change than to have a style-setting collaboration series that features the country’s foremost designers at SM MEN’S FASHION.

In-house brand Main Street takes a new spin with the iconic artistry of RHETT EALA. He reinvents the classic menswear with his traditional silhouettes that have taken a modern tailored appeal in current shapes and forms. His contemporary lines and construction are defined in sleek, tapered and slim-fit wardrobe essentials.

The designer also brilliantly recreates the denim into stylish and functional pieces such as blazers, jackets and polos for day-to-night dressing. Cool casual to dressy ensembles define trend-based looks that are not only stylish but are also fashionably relevant. Bright hues are added to a range of mod neutrals to help update the classic palette.

The “swagger-like” look of Main Street is a successful fusion of sporty-street influences seen in its latest and innovative collection. Moving forward, the noteworthy collaboration of both brand and designer creates a higher standard in the world of local menswear RTW. Undeniably, it gives a brighter perspective for SM MEN’S FASHION in fashioning the times.

Photography by Jo Ann Bitagcol • Creative direction and styling by Luis Espiritu Jr. • Makeup by Ria Aquino • Associate styling by Mikka Velasquez • Model: Sm Men’s Fashion’s Hideo Muraoka • Main Street is exclusively available at Sm Men’s Fashion in all SM Department Stores • Shot on location at the MacArthur Suite of Manila Hotel

Second Skin (taken from Allure, Philstar)

Nothing feels better than second skin. Nowadays, fashioning undergarments is as style forward as their trendsetting outerwear. The look of lingerie has evolved into the forefront of contemporary dressing as seen in recent seasons of designer retail collections on and off the runways, covers and pages of top international glossies, and on Hollywood’s most stylish celebrities.

This season, the world of lingerie unfolds a new age of style with something extraordinary.  Where fashion and luxury is redefined into the contemporary, classic undergarments such as bras, panties and shapewear come in seamless and amazing fabrics that mold the sculptural curves of the body. Adding highlight to the appeal of modern fabrication are delicate touches of lace trims and luxe accents that create an overall feel of sophistication. New shapes and forms with contour-like attractions create figure-flattering statements to celebrate the beauty of heavenly bodies. Unique and distinct pieces sizzle in perfect silhouettes that never go out of style.

Modern advancements have taken the look of women’s underwear into progressive directions. The current no-sew technology has made the underwear virtually invisible under clothes. Soft fabrics have become elastic-free as they beautifully mold with the body and eliminate the unwanted presence of panty lines.  The outstanding soft and sheen feel that caresses the body creates perfection. Other features include up-to-date lightweight materials that lift, shape and support the figure at exactly the right places. Furthermore, functions are realized in distinct collections to provide waist reduction, rear lifting and thigh slimming benefits. These modern masterpieces give the wearer a renewed lifestyle of dressing.

Beyond fashion, great underwear is measured by the high quality of comfort it offers. The world’s most comfortable underwear embraces the body with a natural and easy-fit feel that is perfect for everyday use. The best lingerie is all about ease, softness and smoothness.

Today’s underwear adopts the concept of modern luxury. It has redefined the aesthetics from the traditional to the now, creating comfort that is second skin.

(The Comfort Devotion, Dream and Flexees and Shapewear collections all by Maidenform are exclusively distributed by Rustan Marketing Corp.)

Photography by Mau Aguasin, styling by Luis Espiritu Jr., makeup by Ria Aquino for MAC Cosmetics, hair styling by Mycke Arcano for TRESemme and 1721 Hair extensions, associate stylist Mikka Velasquez, modeled by Ann Umali(Mercator).

Think Tank

In the Philippines, retail titan Sm Men's Fashion recently launched their young denim line --Tank-- to cater to the young stylish set of Manila.  The refreshing line boasts of modern styles and cuts for the hip and happening.  Definitely on the radar, the style meter rates high on these trendy pieces that make a statement with their standout wash, colors, details and treatments.  The new denim fashion that will surely hit the local market showcases a range of trendsetting ideas one wouldn't want to miss. Haute and hot, these must-have jeans are bringing sexy back to the young and restless. Retail menswear in Manila has definitely fashioned the perfect think Tank on stylish denims.

Photography by Jo Ann Bitagcol, Concept and styling by George Palmiano and Mike de Guzman(MGP), makeup by Bobby Carlos, hair styling by Jaime Sy.  Shot on location in El Nido, Palawan.