Surface

2013 was a milestone.  This author released his second bag collection under TRU entitled "Surface".  A creative display of textures in traditional shapes and sizes, this exposition of artistry defines the tribute to classicism.  "Real fashion, real people, real leather" was the symbolic theme wherein industry personalities who are dear friends were invited to take part in this humble campaign that promotes the style ideal that classic are forever.  The old is made new with the use of contemporary stamped leather and distinct three metal dots detailing. The bag is a timeless style piece that surpasses fashion trending season after season and has past the test of time. Symbolically,  in parallel are the precious friendships this author has made with the co-stars of this campaign.  TRU in essence is a brand that only uses real and quality leather to promote the bag with aesthetic value and the idealism of quality.  

On a personal note,  this author would like to thank all those who made this collection possible. My deepest and forever gratitude to the kindred and warm hearts who took time and effort to make this dream a reality. To Cristina And Lisa the brains behind TRU who all these years believed and trusted in my talent. I love you all.

For inquiries: check out TRU on Facebook or msg/call 09273461427

Special thanks to Angel Jacob, Ronnie Salvacion, Melanie Cuevas, Malou Romero, Joey Samson, Sara Black, Corine Alegre, Bianca Salonga, Vicky Tensuan, Katrina Holigores, Trish Chua Juico, Hideo Muraoka, Ann Umali, Jasmine Maierhofer, Ria Bolivar, Frank Hoefsmit, John Valle, Mickey See, Isabel Gatuslao, Brent Javier, Patrice Ramos Diaz, Ivar Aseron, Lou Munoz, Pablo Cabahug, Samantha Lewis, Pia Reyes, Mau de Leon and Kelly Misa.  

With my love and thanks to my endearing style team Mary Grace Caison, Mikka Velasquez, Bang Martinez, Diane Lasam, Tara Subaldo, Jona Buenaventura, Ann Andres and Kim Barik  .

Pro Active

The battle of underwear ad campaigns continues.  Renowned fashion retail brand Bench unfolds its latest Bench Body campaign featuring no less than Philippine Azkals' captain Alexander Charles Luis Borromeo.  More commonly known as "Aly", the towering 6'1 hunk who's gorgeously gifted with stunning looks and sculpture-like physique sizzles in the most fashion forward underwear collection.  One the oldest and strongest members of the team, this modern day sports icon redefines a new meaning to sexy. 
Sexy today is all about looking good and feeling good--getting into sports becomes a platform and channel for healthy living.  At this day and age where this activity has become part of the contemporary lifestyle, athletes have become living icons of the youth.  Bench, the leader in the local retail landscape, present this outstanding and aspirational campaign of Aly Borromeo which hopefully inspires everyone to get into the active lifestyle.  This fusion of sports and fashion pioneered by Bench Body is currently creating an movement of optimism that goes beyond the parameters of style.  The collection boasts of the latest colors and prints in a variety of cuts and styles suited for everyone.  What's great is the fit and comfort it offers with high a standard of quality.  The complete ad campaign channels the change in lifestyle as the current call of the times.  The arresting images was photographed by top fashion photographer Ronnie Salvacion.  

Bench Body is available in all Bench outlets and leading department stores nationwide.

Private Eyes 2: Neil Etheridge for Folded & Hung Campaign

Temperatures rise at a high point this weekend in Manila as the latest underwear campaign unfolds.  Renowned fashion retail brand Folded & Hung presents their current endorser--Philippine Azkals Neil Etheridge with their up to date "Pinoy Heritage" inspired collection. The half English-Filipino athlete is one of the icons of today's youth that symbolize the modern "Pinoy" athlete. The ultimate heartthrob showcases the aspirational body of perfection in the most fashion forward underwear pieces from one of the most respected retail brands in the industry.  Folded and Hung introduces to their market the "pouch technology" which is something similar to the "wonder jock"-creates a look with a fuller package.  These pieces come in modern classic styles in masculine colors such as black, white, grey and royal blue.  Neil Etheridge is the perfect endorser for the brand as the new inspiration-aspiration for the Filipino male of the times.  The stunning visuals were photographed by no less than one of the top fashion photographers in the country-Ronnie Salvacion.