Bench's Naked Truth(Full Campaign)

Truth be told that Bench is one of the institutions in the retail landscape in the Philippines. For more than two decades, the multi-awarded brand has successfully shaped Philippine fashion with statement campaigns, wide range of brands/labels, extensive lifestyle platform, publishing books and most importantly as a stage to the up and coming and celebrated list of celebrity endorsers.  Through the years, they have be come home to the who's who, the now and next. From award winning celebrities, international stars, personalities, models, athletes and the likes, the prime industry mover has created a monumental kingdom that consistently spearheads retail in the Philippines fashion forward.  With this comes the much awaited annual denim and underwear show entitled "Naked Truth". One of the biggest events of the year comes to play on September 19, 2014 8PM at the Mall of Asia Arena. With a powerhouse cast of the hottest faces in  the world of cinema and modeling, this is one unforgettable celebration you wouldn't want to miss.

The ties that Bind

The epitome of the perfect Bench family anchors the series of photos for the Holiday 2011 ad campaign of the retail giant.  The Gomez family namely Richard, Lucy and Julianna symbolizes how the famous brand has grown into one of pillars in the local retail world and how they have become a huge family.  Richard, who was the first face of Bench, has been with the "family" for almost two decades and has contributed to the brand's trademark which is now part of history.  Lucy, whose entry to the limelight began when she did a shampoo commercial with Richard, came into the family and became the image model for Her Bench.  Through the years as a couple, Bench came up with a kids line wherein Julianna (their only child) endorsed as well.  Family, trust, loyalty and longevity, the brand goes beyond all the clothing--it's all about the ties that bind.

Le Famille.

Randy Ortiz for Bench-Holiday 2011 Ad campaign

The battle of retail giants continues as they unveil their yuletide season campaigns. Iconic retail brand recently released their latest designer-- Randy Ortiz for Bench Holiday.  The famed designer who designs for sister brand Kashieca has successfully crossed over and created a dressy collection for both men and women.  Classic black and white hues dominate in fashion forward pieces highlighted by red.  Prints come alive as stripes, polka dots and more add chic twists to the standard ensemble. Dressing up the holidays is making a refined statement of classic elegance as Randy Ortiz incorporates his design trademarks.  His remarkable tailoring for both men and women are fused into retail pieces that will surely make one standout this season.  The ad campaign set in a garden backdrop with the hottest young celebrities and personalities led by no less than actor Dingdong Dantes and actress Kim Chiu with Rayver Cruz, Sam Concepcion, uber model Pauline Prieto among others.

Pro Active

The battle of underwear ad campaigns continues.  Renowned fashion retail brand Bench unfolds its latest Bench Body campaign featuring no less than Philippine Azkals' captain Alexander Charles Luis Borromeo.  More commonly known as "Aly", the towering 6'1 hunk who's gorgeously gifted with stunning looks and sculpture-like physique sizzles in the most fashion forward underwear collection.  One the oldest and strongest members of the team, this modern day sports icon redefines a new meaning to sexy. 
Sexy today is all about looking good and feeling good--getting into sports becomes a platform and channel for healthy living.  At this day and age where this activity has become part of the contemporary lifestyle, athletes have become living icons of the youth.  Bench, the leader in the local retail landscape, present this outstanding and aspirational campaign of Aly Borromeo which hopefully inspires everyone to get into the active lifestyle.  This fusion of sports and fashion pioneered by Bench Body is currently creating an movement of optimism that goes beyond the parameters of style.  The collection boasts of the latest colors and prints in a variety of cuts and styles suited for everyone.  What's great is the fit and comfort it offers with high a standard of quality.  The complete ad campaign channels the change in lifestyle as the current call of the times.  The arresting images was photographed by top fashion photographer Ronnie Salvacion.  

Bench Body is available in all Bench outlets and leading department stores nationwide.