Fish Out of Water

I am me.

Manila's retail landscape is an endless sea of brands and most of which fall under the category of what is called mainstream.  Others call them generic wherein they carry classic pieces, cuts and styles multiplied in an endless variety of colors but end up like mimics of each other.  But there are a handful out there that go against the tide and who distinctively rise above the rest to introduce a fresh perspective of the now.
FISH18 is a retail concept store for both men and women providing stylish and current fashion apparel, shoes, bags, accessories, gift ideas, and novelty items. It's DNA basically takes style out of the sea of conformity and introduces a contemporary lifestyle experience encapsulating fashion, graphics and culture. Inspired from the streets, the youth, and its energy,  Fish18’s two main product lines focus on Mix Media Treatment (embellishments and vintage fabrication)and Graphic Design (artwork on 3D graphic T-shirts). The latest lifestyle brand by the Loalde Group takes a youthful spin on creativity and uniqueness with a high level of novelty in limited edition pieces available to all. 
Fish 18's first campaign "FORGET COOL" is all about identity and its plethora of celebrating self-expression.  Unbounded by style parameters, there idea is to explore infinite possibilities of fashion unbounded by the stereotypical convention.  There are no rules, right or wrong, but merely individual statements of personal style that simply elevate one's manner of dressing.  Fashion takes the road less travelled in an chic-exciting self-discovery of looks that define  just the way you are. 

I, Me and Myself.

Style Savant.

Liberation.

Prints please.

Urban outfitter.

Chic Impressions.

FISH 18 is located at the Northwing at SM City Cebu and The Block in SM North Edsa. For inquiries, you can reach Sales Manager, Jenny T. Godin at telephone number 032.346.5543 local 116, mobile number 0917.549.6587 or via e-mail at jtg@loalde.com.  or Visit www.fish18.com. 

Graphic Identity

Things happen for a reason and whatever you do, if you live life following your passion, life will be meaningful.  True in the case of former young PR maven turned graphic genius and good friend Isabel Gatuslao.  After working for a prestigious 5 star hotel for three years, she finally realized her calling, back to her first love--Graphic Design.  Naturally borne with remarkable talent, the artist displays extraordinary visual narratives that define the uniqueness of her art.  Well thought of ideas are woven into her medium of choice resulting to chic modern incantations marking statements beyond words.  The smart play on typography, taste in color and geometric use of space are artistic expressions within her continuously evolving aesthetics. Interesting, refreshing and stylish, the artist's contemporary approach with design is definitely one to watch out for.  Brimming with creativity, there is promise of a bright future to this artist who exudes so much love and passion in what she believes in.  With so much heart in her art,  there is something substantial to look forward to in her work full of essence and form.  Her distinct presence and addition to the local world of graphic design will hopefully welcome more women to this underrated profession dominated by mostly men. With a positive outlook, confidence and ambition, the artist undoubtedly will open doors and encourage more women to take part in this design industry and produce the next generation of hopeful masters.


                                                             Creative school of thought.

                                                Every image of design has a story to tell.

                              Advertising expositions feature branding backed up by semiotics 
                                           and historical information in graphic visual context.

              The artist presents a fantastical and cerebral display of pattern-like aesthetics 
                                        showcasing the vast labyrinth of a beautiful mind.

                         The art of creating brand identity is a product of compounded research 
                             and ideas fused into one to create a design of what it stands for.

Isabel wearing a top and skirt both by Mango, slate gray heels by Zara, pendant necklace
from Kaila Ledesma, metallic silver cuff from New York and patent bag from Carbon.

For more work and inquiries on the artist check www.ISABELGATUSLAO.com  or email design@isabelgatuslao.com