Style Origin 2014

Behind the glimmering and glittering lights of fashion is a lot of hard work.  This author and his team work as fashion stylists for Ayala Malls' "Style Origin" - a fashion show series and trend collective of retail and designers brands in the Philippines.  Having consistently worked with the prestigious and reputable Ayala group under JCA Productions( a prod company which stages some of the biggest  and notable events in the country),this annual show is on its 6th year and is similarly compared to international fashion weeks as it unfolds a reportage of the latest forecasts of the season.

Behind the scenes is a study in organized chaos where countless brands form narratives of what's next to offer.  From global brands to the local names, this once a year gathering form a beautiful yet major tapestry in style expositions. Where countless store attendants, models, production people and the endless number of clothes, bags, shoes and accesorries, the showcase present an amazing collective of ready to wear retail fashion.  Runway mannequins, tv personalities, hosts and kids all form an endless line before every show begins. Passion takes you places as the series took the team in and out of the capital( Greenbelt, Alabang Town Center, Fairview) from nearby provinces(Marquee mall in Pampanga and Harbor Point in Subic) to a two hour plane ride(Abreeza Mall in Davao).  Mounting and presenting a show isn't that easy, but beyond the blood, sweat and tears(?) are more than a hundred reasons to smile.  Style Origins is all about the new.  Not only does it bring the latest in style, it has become a platform for new friendships, bonds and relationships.  Backstage stories, jokes and laughters echo through the built in walls that hold everything together behind the black curtains. It has gone beyond work as we all have formed into one family in te pursuit of promoting, presenting and working for the one thing that holds us all together-fashion.

One vision.

In the groove.

Role playing.Quiet before the storm.

Check mate.

Waiting to exhale.

Curtain Call.

Sequence guide.

All lined up.

Early morning rehearsal.

Walk this way.

JCA Productions.

The author with the style team.

Style Origins ATC 2013

The Style Origins 2013 series by Ayala Malls once again successfully presented its Summer showcase at Alabang Town Center. The overwhelming retail exposition participated by 44 brands, a live orchestra and with more than a hundred models was a feat to beat by the succeeding series.  Style Origins is the gateway of both local and international trends into the style setting Manila landscape. Directed by JCA Productions led by fashion director Jackie Aquino, my associates and I always have a fun and memorable experience with this magnitude of an event.  Styling for the event isn't all there easy as we collaborate with both mall administration and merchants, but in essence its am enriching experience to be able to realize our vision for the project, brand and most importantly our love for fashion. From rehearsals to makeup to show proper to the end, the entire creative and work process is definitely gives a priceless fulfillment of our roles as stylists.  It is an overall summation of the substance of our work that covers a process from the merchandise, brand, concept, theme,  look and statements of style in the ever expanding world of what we may call Philippine fashion.  See you on our final Style Origins series to be held in Subic on June 22. Cheers

What's Next

After last week's success of Style Origins Greenbelt and Trinoma, my team and I had to fly all the to Mindanao to stage the Abreeza show.  My team went two days ahead to check out the 44 brands participating in this colossal event in the South. Everything went smooth since it was well organized by Ayala management from the clothing selections to fittings.  The cast was huge as both professional and community models of almost a hundred in totality paraded the runway with the latest collections of each brand.  Hosted by tv host/personality Mark Nelson, the well attended occasion staged at the activity center was packed and filled with distinguished local personalities.  Fashion and style comes alive this annual noteworthy exposition of rtw brands as they showcase what's next to come. Last night's event simultaneously happened with Style Origins in Bonifacio High Street while tonight with be at Market Market at the Fort. Next to unfold will be Style Origins, Glorietta, Alabang Town Center, Cebu and Subic.  See you there!

Abreeza Mall, Davao.

The Stage.

Penguin.

XOXO.

Promod.

Espada.

Espada.

Bayo.

Mags.

Soul.

Kikay.

Kikay.

WAGW.

Penshoppe.

Kids.

Style Origins Abreeza host: Mark Nelson.