Fashion Watch: Jerome Lorico

Young Filipino designer Jerome Lorico once again surprises his audience as he recently unfolded his Fashion Watch Spring-Summer 2012 collection at the Lobby Lounge of the Shangrila Makati. Inspired from the classic tale “The Old Man and the Sea” by Ernest Hemingway, the predominately gray themed forecast fashioned androgyny in chic urban form.  Taking form from the last published work from the Nobel Prize in Literature, each creation depicts a narrative of style deeply rooted from the designer's aesthetics. The story comes to life in modern knits and wool seamlessly creating tailored and layered look for the season to come. There is a hint of modern sportswear throughout the impressive collection echoing a modern urban statement quite relevant to the times. Progressive, forward and fashionable, gray matters in style-fitting pieces that tells a story accentuated by bone-like accessories from OZ.  Summer fashion is not so stereotypical with the ingenious and brilliant point of view of designer Jerome Lorico.

Designer Jerome Lorico and his collection.

Completing this season’s Fashion Watch are Lulu Tan-Gan and Ito Curata (October 24) and Ivar Aseron and Philip Rodriguez (October 27).
Media partners The Philippine Star, Preview, Style Bible, and Star World, together with distinguished designers, and models, along with Patrick Rosas and team as the force behind hair and makeup, Grace Molina as Project Coordinator and Director and Manila’s Prince of Fashion himself, Inno Sotto as Creative Director, make up the famed Fashion Watch as it shows off the industry’s homegrown talents.
As Fashion Watch Quartet makes its comeback, it continues to raise the bar for how today’s fashion show series should be. Fashion Watch 2011 is at the Lobby Lounge of Shangri-La Makati from 3:00 to 6:00 p.m.
Fashion Watch 2011 is presented by Olay, Shangri-La Makati Hotel, Philippine Star, Preview Magazine, Starworld and Stylebible.ph in cooperation with major sponsors BMW and Metro Pacific Investments.

Day 5: Singapore Menswear Fashion Week 2011-Jerome Lorico and Jasler Ubaldo

Show time!!!  Finally after days of preparations at the convention hall, the Filipino participants to the Singapore Menswear Fashion Week 2011 are more than ready to unveil their design masterpiece .  Came in early and took backstage photos of the other two designers--Jerome Lorico and Jasler Ubaldo.  I will be having a separate entry for Joey Samson since there might be an overload of pictures if I put them all in one.  Singapore based Jasler Hubalde is the designer of Jail Jeans.  One look at their clothes rack one work comes to mind--rock star. The label's collection took jeans to a whole new level of edge with crystals and metallic decor detailing.  Modern cuts and silhouettes displayed contemporary denim for men from this designer who's a third generation from a family of traditional tailors.  A standout collection definitely at its best for the stage or under the spotlight.

Jasler Hubalde for Jail Jeans.

Team Jasler.

Boot camp.

Rockabilly.

Men at Work.

Lorico's collection was a display of modern fusion and experimentation of fabrication.  Textural appeal dramatically showcased contemporary menswear in a different light with on the radar silhouettes.  Up to date styling in noteworthy attractions is refreshingly appealing for the fashion forward man-ner of dressing.  The ingenious usage of sea grass  in shoes is brilliantly worthy of applause.  The cohesive collection features a certain uniqueness in design without compromising identity and fashion.   

The collection.

Blackout.

Haute Hat.

Team Lorico.

Shoe stopper.

Day 1: Singapore Menswear Fashion Week 2011

It was a really long day for the "Pinoy" team participating at the Singapore Menswear Fashion week.  We arrived at Marina Bay Sands convention center early in the afternoon and started fitting the models at 7pm.  Joey Samson's team (including the author) did preparations and final check on the collection prior to the fitting.  We had a total of 20 models of which will all wear two sets to complete the 40 piece collection. The fitting was a bit chaotic not because there was lack in organization but there were quite a handful of drop dead models.  Fortunately one Filipino model--Laxie Villar (Mercator)--currently trying the market made it to the lineup. Two other Filipino designers namely Jerome Llorico and Jasler Ubaldo (Singapore based) are also participating and will be part of the group shows. The shows are all slated on April 2--Jerome and Jasler will be part of the 3pm show while Joey will be having a solo show at 5pm.  The venue is huge but still being set up, but am looking forward when everything is all ready for the opening of the grand event tomorrow.  Singapore Menswear Fashion week is from March 30-April 3,showcasing a range of menswear designs from the best of the region.  

The main entrance.

Room assignment.

The collection.

Up close.

Fabric play.

Neutral landing.

All line-d up.

An experiment on texture.

Designer Joey Samson with his sea of shoes. 

Not so little red riding hood.

My mother in the industry, fashion show director Ariel Lozada.

Mens Fashion Week Singapore: Design Inception

Men's Fashion in Asia in creating a milestone this year.  For the first time in the region, and only the third in the world (after Paris and Milan), Men’s Fashion Week (MFW) 2011 will be staged in Singapore at Sands Expo & Convention Centerfrom 30 March to 3 April 2011  .
The five-day inaugural men’s fashion event will showcase the Autumn/Winter  2011 collections of up to 15 renowned brands from Singapore, the Asian region and internationally.  What makes it even more exciting is that two Filipino designers are participating in the monumental event--Joey Samson(solo show) and Jerome Lorico(group).  Joey will be showcasing a 40 piece collection entitled "MITATE"(Japanese word which means "a new point of view").  MITATE presents classic menswear in a new light as modern design interpretations display pattern and textural play in fabrication.  The forward approach echo the designer's aesthetics and below are the masterpieces in progress.  So proud these two brilliant designers will display outstanding creativity and talent that will definitely put Filipino design on the global map of contemporary menswear  fashion.


Samson's tabula rasa.



Over swatched.

Modern tapestry.

Designing with pina/jusi fabrication.

In the mood.

Style spotting lookbook.

So excited to see this event! Starting Monday next week, stylenarratives will be chronicling and updating you with Singapore Menswear fashion week's day to day activities.   Don't forget to drop by and visit, cheers.