Bench Holiday 2011 Ad campaign

Retail giant Bench released its Holiday 2011 campaign with the biggest gathering of superstars and the next generation of actors/tv personalities/ TV Host in the Philippines.  The lineup presents television and cinema's name droppables in classic retail clothing that seemingly looks timeless.  The household name in the landscape of Philippine retail showcases optimism through visual messages reflecting Filipino moral and core values. Fashion takes a different spin this time around and Bench champions the season with an outstanding campaign with a heart. 

The return of Borgy Manotoc

After a long hiatus in the advertising world, Borgy Manotoc is back with a bang.  Not only is he back now as a full grown man with an impeccable godlike body, debonair looks and dusky appeal, but also a homecoming to a brand where it all began--Bench.  A decade ago, the 17 year old "IT" boy was known as the Bench Body Spray endorser. Fast forward to today, Borgy has remarkably transitioned from the typical boy-next-door to one of the hottest personalities in the Philippine entertainment and style landscape as the latest endorser of Bench Body. To date, this grandson of the late Philippine President Ferdinand Marcos and son of re-elected Ilocos Norte representative Imee Marcos has resurfaced with a stunning comeback that give competitors a run for their money.  Borgy is blessed with a perfect physique, towering height, a stellar personality with a lot of sense in between his ears. And with this new ad campaign, watch out Manila, Borgy is definitely stylesetting sexy back!

Photography by Mark Nicdao and fashion styling by Noel Manapat.  Shot on location at the Rizal Memorial Stadium along Vito Cruz street in Manila.