Breaking boundaries

Hollywood celebrities are slowly making a strong presence the world of Philippine advertising. Fashion retailing in the past year has introduced global artists in the local landscape as their face for branding. Recently, Philippines’ longest revered denim brand, JAG Jeans unveiled Hollywood's bad girl turned good as their latest endroser--Lindsay Lohan. The perfect match to introduce JAG Jeans’ new line of female denims, all showcasing a femme fatale take on denim fashion, Lindsay Lohan’s life of the wild side becomes a natural fit for JAG Jeans’ collection of rebel classics. Ferocious animal prints, sleek and slinky silhouettes of skinny jeans, cheeky shorts, and flamboyant flairs, peppered by subtle nicks, tears and fade washes, JAG Jeans have created a look displaying the strength of the modern Filipina.
JAG Jeans has been one of the driving force in introducing upcoming denim styles, washes, and silhouettes in the mainstream scene. The reputable brand has paved the way for local retail in capitalizing on new breakthroughs and techniques of washing, constructing, detailing, and packaging denim. It's no surprise that Lindsay Lohan, Hollywood’s enduring Bad Girl, becomes the new face of the Philippines’ own maverick denim brand.
What's also new aside from its controversial celebrity endorser to its sensational new collection, JAG Jeans updates its home website, www.jag-jeans.com.