The new code

Breaking boundaries in the local denim detail scene is SM Men's Fashion's CODE BLUE.  Basic denim with the twist.  The unconventional classic makes a breakthrough by introducing color into the mainstream palette of neutrals.  No longer limited to blue, the new code is defined by modern hues and tones

straight from the runways.  Part of their wide range of styles include a variety of printed and plain polos practical for mix and matching.  Code Blue is a one stop shop that creates a complete look with the perfect fit.  

Photography by Frank Hoefsmit, styling by Mike de Guzman and George Palmiano(MGP) makeup by Bobby Carlos, hair styling by Jaime Sy and Mark Familiara. Shot on location in Ipil private island, El Nido, Palawan.  Code Blue by SM Men's Fashion is available in all SM stores nationwide.