Denim Now

SM Men's Fashion once again turns up the heat at the start of the rainy season with their much awaited Just Delivered Jeans campaign. Now on its third year, SM launches the latest in local retail denim nation in trendsetting colours, cuts and on the radar styles. Undoubtedly, SM Mens Fashion showcases a range of irresistible brands men(and women) must-have in the change of seasons. Local denim is stepping into a global platform of progressive jeans fashion noteworthy of attention. The stellar cast in this year's monumental jeans campaign includes Hideo Muraoka, Benjamin Tang, Daniel Matsunaga, Zaydan Timpani, Pedro Mologni, Nathaniel Kiefer, Samir Ayeb,Diego Furoni and Gonzalo. Jeans this season has never been so haute and hot as Just Delivered Jeans unfolds a spectacular display of must-buy pieces. The wardrobe staple is moving into higher ground in a style setting feel of what denim is now. Photography by Jo Ann Bitagcol, styling by Luis Espiritu Jr.(menswear), Gio Palmiano and Mikey de Guzman (boys teenswear), associate styling by Rudolph Leonor and Mikka Velasquez, makeup by Bobby Carlos, hair by Jaime Sy.