Art in Fashion

Creating fashion takes inspiration from almost anything.  For Spring-Summer 2012, Gucci digs deep into a significant era called Art déco. Strong, powerful and sophisticated, graphic charm redefines the maturity in elegance. According to creative director Frida Giannini, the entire collection is all about fusing elements from the brand's DNA to design history and photography.  The whole look and feel showcase a display of chromatics, jewel details, and animalier prints.  No gray areas this season as the silhouette unfolds a study in contrasts--mannish and ultra femme, flowing and fitted accentuated with high wattage Deco jewelry such as frog latches, jewel buttons, golden chains and enamel tiger heads. Color is striking with richness in emerald green and mandarin as they work their way into a palette dominated by white, black, and gold playing with the rules of animalier, changed into a geometric degradé, with an almost optical movement. Luxe prints were evident in their captivating sense of excess. Rich detailing raises the standard with an outstanding statement as seen with a pavé of architectural embroidery, hand made metal elements, carved plexiglass, prismatic crystals and baguettes overlapping for decori-sculpture. The ultimate art attack from the runways to realway, Gucci's high mark this season brings back style with the art of substance.

In the Philippines, Gucci is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Ayala Center and Rustan’s Tower Shangri-La Plaza Mall.