Chic Perspective

The DKNY Fall Winter 2011 AD campaign shows a new perspective with a more sophisticated and dressed-up look for fall and went uptown with a downtown edge. Lensed by Inez van Lamsweerde and Vinoodh Matadin, the photos show the evolution and the different facets of a woman’s life and featured the New York City as the backdrop.The lifestyle campaign is inspired by the power of a woman, the new lifestyle campaign depicts how the original aspiration of Rosemary 25 years ago has become today’s reality – a woman who is involved and makes a difference. The campaign also featured the backdrop, New York City. But instead of making the city anonymous, the photographers shot the city in a new light and gave it more individuality and personality through its architecture.

 In the Philippines, DKNY is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at, Greenbelt 5, Rockwell, Rustan’s Makati, 158 Designer’s Boulevard Alabang Town Center, New Port Mall.